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Greenworks Tools adds president of North America

Greenworks Tools has hired a leader with three decades of consumer products leadership experience as its new president of North America.

Greenworks, the maker lithium-ion battery-powered outdoor equipment for DIY-consumers and landscape professionals, announced Brian McCarthy to the role on Thursday.

McCarthy has spent over 35 years in the consumer products industry, with a large part of his experience centered on managing the sales and marketing efforts of some of the country’s most well regarded tool companies. McCarthy has a great depth of experience in the lawn and garden, power tool, and hand tool categories, specifically. 

“We are very excited to start the new year by bringing on a great leader in Brian McCarthy,” said Yin Chen, CEO of Greenworks Tools. “Throughout his career, Brian has demonstrated the ability to grow brands on a national level, all while building strong relationships with customers and his teams internally. His experience with outdoor power tools and hand tools makes him an excellent choice to lead Greenworks’ North American business unit as we continue our rapid growth.”

McCarthy is well-regarded for his leadership ability, most recently acting as the vice president of Sales for RZ Industries. At RZ, McCarthy successfully introduced and placed new lines of products in many national level sales channels, including Lowe’s, one of Greenworks’ biggest customers. 

“I couldn’t be prouder to join a company that is committed to producing the most innovative, sustainable products in the cordless outdoor power equipment industry,” said McCarthy. “What Yin and the team at Greenworks have done to this point is nothing short of amazing. As the trend of lithium-ion power continues to flourish both in consumer and commercial applications, Greenworks is positioned for rapid growth and continued success.”