Woods forms strategic partnership with Cabela’s

Woods Equipment Company, a division of Blount International, Inc., and a full-line manufacturer of high-quality attachments and implements, announced Aug. 15 a supplier partnership with Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear.

Through the new partnership, Woods will supply implements to complement Cabela’s new “Wildlife and Land Management (WLM)” product category. In the initial phase, Cabela’s and Woods are conducting a test market at the Cabela’s store in Sidney, Neb. Later in 2013, the test will roll out in additional markets, including Arkansas, Connecticut, Louisiana, Minnesota and Texas.

“Both companies carry a reputation for innovation, quality, value and service,” said Jerry Johnson, president of Woods Equipment Company. “In exploring a new product category, Cabela’s wanted to ensure that the attachment offering was consistent with their brand image and the products would meet their end-customers’ expectations. Cabela’s contacted Woods as their first choice in attachment suppliers, and at that time, we were preparing to launch our new precision seeder and other land management attachments into the hunting and conservation market. The alignment with Cabela’s became a natural fit.”

Partnering with Cabela’s marks Woods’ entry into the retail distribution channel. “The Cabela’s team is focused on quality and service and has a strong desire to help their core customer base manage their land with products and services well beyond attachments,” said Johnson. “We feel their market strategy complements our existing distribution channels and will increase brand value and awareness to the benefit of our dealer network.”