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EDA releases 2018 Dealer-Manufacturer Relations Report

The Equipment Dealers Association (EDA) released its 2018 Dealer-Manufacturer Relations Report, an annual overview of the relationship between agriculture and outdoor power equipment dealers and their suppliers, designed to enhance improvements in the supply chain.

The survey enables equipment dealers to rate up to seven of the manufacturer lines they carry in 11 key business categories, such as product quality, availability and technical support; parts availability, quality and return policy; communication, warranty and marketing/advertising support, as well as providing a separate rating for overall satisfaction.

“Every year, we find invaluable information in this survey that has the ability to directly impact the relationship between dealer and supplier,” said Joe Dykes, vice president of industry relations for EDA. “When valuable, third-party data is available for these dealers and manufacturers, the quality of products and service their customers receive can improve immensely.”

This year, more than 2,200 dealers participated in EDA’s Dealer-Manufacturer Relations Report, providing a total of 8,800 individual ratings. Results are compiled anonymously from all 50 U.S. states and 10 Canadian provinces and distributed to EDA dealer members and the manufacturers featured in the survey report. Manufacturer members of EDA are eligible to receive additional statistics not available in the basic report as well as their dealer comments. EDA encourages equipment dealers and manufacturers to join the association to receive the many benefits of membership, including a complimentary report.  Non-members may order a copy of the report here.

Survey results are also used to determine recipients of EDA’s annual Dealer Choice Awards within each of four manufacturer categories.  The 2018 recipients will be announced in the coming weeks.

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