John Deere recently completed its global rollout of a new company website that places those who shop for and own John Deere equipment as the number one priority for information offered on its pages. The site design is mobile responsive and works on a variety of screen sizes, from smartphones and tablets to traditional desktop computers.
“Our customers are often on work sites, farms and other locations when they need information quickly about products and services offered by John Deere,” said Sean O’Hanlon, director, Global Internet Strategy, Deere & Company. “We worked extensively with customers to create a new website that meets their needs.” He said the improved JohnDeere.com contains:
- Concise product information and easy-to-use navigation
- More useful tools for those who shop for and own Deere products and services
- A product-centric focus on helping users accomplish key activities such as identifying the right machine for their use or locating a dealer
- Easy spec-to-spec comparisons across John Deere and competitive models
“This redesign benefits all of our customers whether they are farmers, ranchers, construction contractors, landscapers, loggers and all others whose work is linked to the land,” O’Hanlon said. “All of our customers want to quickly find the information they need, whether they are searching from their desk or from a jobsite.”
The global launch included 33 John Deere sites in 16 languages and approximately 2,300 product pages. About 2.5 million visitors view information each month at the company’s website.