General Equipment appoints new VP of sales

General Equipment Company, an Owatonna, Minn.-based manufacturer of light-duty construction equipment, recently hired Randy Dahl as its vice president of sales. Dahl will be responsible for the development and coordination of sales and marketing for national and independent accounts. He will also oversee long-term sales strategy development, as well as General Equipment’s sales representative organizations for North America.

“We are thrilled to have Randy join our team,” said Dennis Von Ruden, president, General Equipment Company. “Randy has a rich history of contributing to the strategic direction and overall growth of every organization he has worked for in the past.”

Dahl has more than 20 years of experience driving the profitability of industrial, global organizations with respect to strategic planning, business development, sales, operations and finance, among others. Prior to joining General Equipment, he served as vice president of sales and marketing for Poly-Tex, Inc., which engineers and manufactures building structures, retail fixtures and shade systems for the retail industry. Prior to Poly-Tex, Inc., Dahl worked for Door Engineering as vice president of sales and marketing for three business units.

Dahl has an MBA in marketing/finance from Columbia University. In his spare time, he enjoys hunting, fishing, gardening and cooking. His many hobbies and interests also include snowmobiling, classic cars and riding motorcycles.