Ariens Company recently launched a brand new website, highlighting its portfolio of outdoor power equipment products and unique family history.
In the works for more than a year, the redesigned site provides an educational shopping experience for consumers. New features include a product selector tool for both lawn and snow products where customers are able to choose from several criteria to match the best product to their property and landscaping needs. The site also includes expanded product information and spec comparisons for customers to compare products side-by-side. A fully redesigned dealer locator provides an efficient shopping process, and individual dealer landing pages provide insight into each dealer’s product offerings and services. The website’s simplified layout and easy navigation were a top priority based on consumer feedback and analytics, and they make it easier to find product information in a quicker, more efficient way.
The new website prominently features the company’s unique history to provide insight on the 83-year-old Ariens brand. It includes content on the current Ariens museum, along with a detailed timeline of product and company history. Also included are stories about employees currently working for Ariens in a variety of capacities to highlight the company’s strong American manufacturing roots. Ariens’ new commercial, “Putting your Name on Something,” is also featured under the “Our Name” section, which is dedicated to the company’s current national advertising campaign.
“Last year, we unveiled a new, redesigned logo for the Ariens brand, and this year, we are continuing to evolve the Ariens brand with a new website,” said Matt Medden, Ariens Company’s VP of marketing. “The website features a sleek, clean design with the refreshed product lineup and ‘Our Story’ at the center of attention. It’s a testament to the hard work our employees put into making sure that we have the best product this industry has to offer. We take great pride in our work, and this site shows that. We’re committed to providing a best-in-class experience for consumers.”
To see the new site, go to www.ariens.com.