Reputation – The beliefs or opinions that are generally held about someone or something. Having a good reputation is important on an individual level, but it is also critical when it comes to your business. We are currently living in the Internet Age, which has changed the game of business reputation. Search engines such as Google and Yahoo now allow customers to see who you are, and review websites such as Yelp, Amazon and Angie’s List let customers know what others think about your business at any given moment. This is important for large business, but this relatively new way of operating definitely affects small business just as much, if not more. If you own a storefront or service center in a smaller town, you are limited on the number of customers that you are able to reach simply because of geographic barriers, so maintaining a reputable “brand” in your area does make a difference. In smaller areas specifically, brand loyalty is very much alive. Word travels fast, but with the help of the Internet, it now travels within seconds. In the following recent blog post titled “Three things to keep in mind about your reputation,” Seth Godin, an author, marketer and entrepreneur, explains the impact that your reputation has on you as an individual and your business as well.
1) Your reputation has as much impact on your life as what you actually do.
2) Early assumptions about you are sticky and are difficult to change.
3) The single best way to maintain your reputation is to do things you’re proud of. Gaming goes only so far.
In a connection economy, what other people think about you, their expectations of you, the promises they believe you make — this is your brand. It’s easy to imagine that good work is its own reward, but good work is only of maximum value when people get your reputation right, and they usually get that from <I>others<P>, not directly from you.
It’s logical, then, to care about how your reputation is formed. But it’s dangerous, I think, to decide that it’s worth spending a lot of time gaming the system, to consistently work hard to make your reputation better than you actually are.
There is one exception: The most important step you can take when entering a new circle, a new field or a new network is to take vivid steps to establish a reputation. This is the new kid who stands up to a bully the first day of school, or a musician who holds off on a first single until she’s got something to say. They say you never get a second chance to make a first impression, but what most people do is make no impression at all.
That reputation needs to be one you can live with for the long haul, because you’ll need to.
As the social networks make it more and more difficult for people to have a significant gap between reputation and reality (hence gossip), the single best strategy appears to be as you are, or more accurately, to live the life you’ve taught people to expect from you.
Your reputation isn’t merely based on your work; it’s often the result of biases and expectations that existed before you even showed up. That’s not fair, but it’s certainly true. Now that we see that the structures exist, each of us has the ability to over-invest in activities and behaviors that maximize how we’ll be seen by others before we arrive.
Be your reputation, early and often, and you’re more likely to have a reputation you’re glad to own.
You only have one chance to make a first impression, and that only gets you in the door. In order to keep that reputation and build a loyal audience, you must earn your customers’ business each and every day. As Godin noted, your reputation isn’t only based on your work; it’s also the result of biases and expectations that existed before you showed up. Expectations are already formed because competition and individuals alike have created a standard that must be met or exceeded. Biases may be formed due to areas that competition and others alike have consistently failed in. Always exceed expectations and break the negative biases that customers may have.