American SportWorks announces corporate rebranding and launch of new line of UTVs

For more than 50 years, American SportWorks has been manufacturing and distributing on- and off-road vehicles, but the company announced April 29 the rebranding of its company as American Landmaster.

“The same everyday reliability that we’ve built for over 50 years is now lived out as American Landmaster,” said Kent Rice, president & CEO of the Fort Wayne, Ind.-based company.

In addition, American Landmaster will unveil a completely new line of UTVs at the National Hardware Show in Las Vegas, Nev., starting May 4. With an in-depth understanding of UTV customers and what they want in and from their UTVs, American Landmaster created an exciting and forward-thinking design and feature-rich line of UTVs.

American Landmaster invites National Hardware Show attendees to drop by its booth (#12633) to see its new new line of UTVs.